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Some of the companies that had the most success during the game were not official sponsors.
It's the latest proof that companies don't need to pay $4 million to capture the 111,Wholesale Jerseys China.5 million Super Bowl watchers,Cheap Jerseys Free Shipping. It's mostly the result of the growing popularity of social media to reach a large number of people who are watching the game on a big screen TV with another eye on their cellphone or tablet computer.
Newcastle beer created a hit online campaign spoofing the self-importance of Super Bowl ads. J,Jerseys NFL China.C,Wholesale Jerseys China. Penney generated attention on Twitter by posting nonsensical tweets during the game,Nike Air Max Sko Dame. And Esurance grabbed the spotlight by offering to give away $1.5 million in an ad that aired just after the game ended.
NEW YORK (AP) — Brands have figured out how to get Super Bowl buzz without paying Super Bowl bucks.
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